Can’t Make It To The Boutique? Manolo Blahnik Will Now Come To You
Published by - harpersbazaararabia.com
Date - 25/05/2021
Original Article Link - https://bit.ly/34ShR3X
The Runway On Wheels has collaborated with the luxury footwear brand for the first-ever mobile shopping experience in the Middle East.
A luxurious shopping experience parked right at your doorstep? Yes, please. The Runway on Wheels has collaborated with iconic Spanish footwear brand Manolo Blahnik to bring the ultimate shopping experience right to your home
This new shopping concept includes a wide selection of the brand's premium products to suit the needs of every shoeaholic. From a stunning pair of silver stilettoes to a comfy pair of flats, this mobile boutique is designed to give you the same experience as the brand's store but of course extremely exclusive to yourself. And if that's not all, The Runway On Wheels crew will be present on board to help you try on your favourite pieces while also assisting with any purchases.
“At Manolo Blahnik we like to do things differently, which is why we are thrilled to be partnering with Runway on Wheels in our Middle Eastern market. It’s an incredible opportunity to give our loyal clients a new way of shopping and invite them into the World of Manolo," says CEO of Manolo Blahnik, Kristina Blahnik.
"Adorned in Manolos’s whimsical and iconic sketches, the bus will be an unmissable attraction and a unique experience to shop our seasonal creations. This collaboration is unique and will change the shopping landscape to a whole new personalized experience, that the consumers need & want. The Runway on Wheels (TROW) concept is creative and we, at Manolo Blahnik are thrilled that we are the first brand to collaborate with them.”
For more information on how to book The Runway On Wheels bus visit therunwayonwheels.com.